BJP campaign committee chairman and Gujarat Chief Minister Narendra Modi is set to launch his Bihar campaign from Saturday by starting to interact with over 1,500 party functionaries through tele-conferencing to get the "ground feedback" to help prepare poll strategies.
The media managers of Modi have developed a software that would ensure group calls to him from party workers from across the state.
The idea behind direct call to party functionaries — including panchayat and block presidents, morcha heads and state executive members — aims to know "what needs to be done to further strengthen" the party, more so after its split with the JD(U) in Bihar.
Bihar BJP co-incharge Dharmendra Pradhan told The Indian Express: "The 1,500 calls are divided in three lots. Calls will be made to party functionaries across the state.
Tele-conferencing will have five-six calls at a time giving their suggestions to Modi and listening to his brief. It is more about Modi rendering direct touch to party functionaries to galvanise them for the big battle."
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