Why e-marketers prefer LinkedIn over Facebook in India
NEW DELHI: LinkedIn, a social networking site for professionals, has emerged a hotspot for marketers over the past couple of months as social media experts say Indian users have increased their visit to the site.
NEW DELHI: LinkedIn, a social networking site for professionals, has emerged a hotspot for marketers over the past couple of months as social media experts say Indian users have increased their visit to the site.
Social media experts say that unlike other popular social media such as Facebook and Twitter, LinkedIn provides a specific platform for brands targeting professionals who on average have more purchasing power and disposable income than users of other sites.
"LinkedIn is the perfect fit for us because there are 20 million professionals available on this platform," says Vinay Bhopatkar, brand head of fashion brand Van Heusen. Madura Fashion and Lifestyle's premium brand last week launched a campaign to find the most fashionable professionals among LinkedIn's member base. "This audience is serious, and we want this audience to take fashion with seriousness," Bhopatkar says. Brands such as Woodland, DSP BlackRock Mutual Fund and IT major Wipro have also used LinkedIn's platforms for carrying out promotional campaigns.
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